Today Google doesn’t really care how many links you have and how many high pagerank sites link yours. Google cares how quality your backlinks are. It gives more opportunity to new ideas.
You should agree… it is complicated to add your site in 500 directories and exchange links with 200 webmasters. And it is really sad when someone rich just pays money and his site receives bunch good links in one day. Google also understand this and changes which was made in the past improved internet a lot.
Here some rules:
1) Submit your site only in niche directories. It means that you should avoid free and paid general directories. Pick only health directories if your site about health. Google will place your site in right niche right away to send you targeted traffic. In this case you help Google more to improve and they like it!
2) Add your site in DMOZ and Yahoo directory. Yahoo directory is the only paid directory Google trust and $300 investment shows that you are serious about your business.
3) Add your site in social networks. It tells right away that you follow time and make right decisions to promote your site.
4) Promote your site the same way like you promote your business. Imagine if you don’t have a website and you are trying to promote regular business. In this case you have to be everywhere… visiting press conferences, exhibitions, castings, forums, press meetings, etc you let other know that your business exist and this way you build relationships. The same way in online world. For Google it is important that information about your site were published in media website, that link was featured on some website which discussed latest conference, some newspaper wrote about your business in online edition.
5) Register business and submit your site in most popular business catalogs and maps. Try to avoid cheap directories and link pages.
6) Ask your business partners to write about your site in their corporate blogs and websites. If you have partners and clients with websites… ask them to link you.
If you follow this steps, your site will appear on top really fast even when you have only 50-100 backlinks. Google became really picky and they love to put on top serious websites which belong to real businesses, companies, media organizations, retail stores, legal businesses, and professional bloggers. Google rank website well if they see that it is real business with real name and ambitions.
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