CPA (Cost Per Action) - Cost metric for each time a commissionable action takes place.
CPC (Cost Per Click) - Standard metric used to price ad banners. Merchants will pay affiliates based on the number of clicks a specific ad banner gets.
CPM (Cost Per Thousand) - Standard metric used to calculate the relative cost of advertising. It stands for the "cost per 1000 impressions". For every 1000 times an ad is shown, you are paid a certain amount of money.
CR (Conversion Ratio) - It is obtained by dividing the number of click-throughs on a banner or link by the number of sales or leads that resulted. A higher CR ratio means a more effective advertiser site.
Pay Per Bid (also pay per click search engine) - This is a search engine that allows you to pay for placement. If you pay 5 cents to reach position number 1 for the keyword 'bad affiliate program', then every time a visitor clicks on that link, you must pay the bid engine 5 cents.
Pay-Per-Click - Program where an affiliate receives a commission for each click on the banner that takes them to a merchant's site.
Pay-Per-Impression (same as pay-per-view and similar to pay-per-popup) - Program where affiliate get paid only for merchants' ad appearances on affiliate's site.
Pay-Per-Sale - Program where an affiliate receives a commission for each sale of a product or service that they refer to a merchant's web site.
Pay-Per-Lead (also pay per sign up or pay per registration) - Program where an affiliate receives a commission for each lead that they generate for a merchant's site. Examples would include completed surveys, contest or sweepstakes entries, downloaded software demos, or free trials. 字串2
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