General key words about making money online

Ad Space - Space that a webmaster is making available on his/her site for advertising.
Advertorial - Advertisement styled to resemble the editorial format and typeface of the content in which it runs.

Ad Views - Number of times an ad banner is downloaded and presumably seen by visitors.

Affiliate (also Associate or Publisher) - Web site owner that places links to promote merchant's products or services. Affiliate gets commission for all the valid transactions referred to the merchant.

Affiliate Fraud (also cheating) - False activity generated by an affiliate in an attempt to generate illegitimate revenue.

Affiliate Marketing - Type of internet marketing that allows websites to share traffic and revenue using banner and text advertisements. Merchants who sell goods and services online pay commissions to website owners (affiliates) for referring sales or leads to their site. Contrary to "pure" advertising, with affiliate marketing merchants only pay for results (leads or sales).

Affiliate Network - Company that is involved in recruiting merchants and recruiting affiliates for those merchants. Affiliate networks track affiliates, handle sending out the checks to affiliates, provide other necessary support both to affiliates and merchants.

Affiliate Program (also Associate or Partner Program) - Internet marketing model when merchants through other (affiliates'web sites promote their products and services. A merchant pays a commission to an affiliate for generating clicks, leads, or sales from a graphic or text link located on the affiliate's site.

Charge Back - Incomplete sales transaction (i.e. merchandise is purchased and then returned) that results in an affiliate commission deduction.

Click-through - The action when a user clicks on a link.

Co-branding - When affiliates can include their own logo on the pages to which they send visitors through affiliate links.

Commission - Income an affiliate receives for generating a sale, lead or click-through to a merchant's web site. 字串4
Cookies - Small files stored on the visitor's computer that record information that is of interest to the advertiser site. Used with affiliate marketing programs, cookies have two functions: to track what a visitor purchases and to track which publisher made the referral.

CTR (Click-Through Ratio) - It is obtained by dividing the number of impressions by the number of click-throughs. A higher click-through ratio means a more effective banner, or more effective design on the Affiliate site.

Default Ads - Usually refers to unsold ad inventory. Adnetworks fail to sold your inventory due to limited number of advertisers or geographic location of your's site visitors.

Direct Referrals - People whom you directly refer to affiliate program.

Discount Rate - Percentage that gets discounted (deducted) from the transaction amount. The Discount Rate is the rate that gets paid for the most part to the bankcard company (Visa, MasterCard, etc.), the Issuing Bank (the bank that issued the bankcard to your customer) and the Acquiring Bank (the bank that the merchant processes with).

Doorway Page - A page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content.

Email Signature (or Sig File) - Signature option allows for a brief message to be imbedded at the end of every email that a person sends.

FFA - Free-for-all links list, where there are no qualifications for adding a link.

Frequency Cap - Term referring to a limit on the number of times a given ad will be shown to a visitor from a website. Website utilizing ads from an advertiser with a frequency cap of two would show their ad only two times to each visitor and no more. After the frequency cap is exhausted other ads would have to be shown.

Geotargeting - When advertisements are targeted to a given country or continent.

E-mail Spam - Unwanted, unsolicited email.

EPC - Earnings per hundred clicks.

Hits - Each time a Web server sends a file (text, image, or audio) to a browser. Since a single request can bring with it a number of individual files, the number of hits from a site does not reflect the number of visitors.

Holdback or Reserve Fee - A fee held back from a merchant's credit card transactions to cover any possible charge backs, and other disputed charges that a merchant may encounter. Usually, after a time, the hold backs are returned to the merchant.

Impressions (Ad Views) - Number of times an ad banner is downloaded and presumably seen by visitors.

Independent Sales Organization (ISO) - Organization that processes merchants online credit card transactions in exchange for a percentage of the sales or transaction fees.

Indirect Referrals - People referred to a program by your direct referrals.

Interstitials - An ad that appears between two site's pages.
Inventory - Space that a webmaster is making available on his/her site for advertising.

Media Kit - Information offered to potential advertisers by web site owners to help advertisers understand the publihsers rates, visitor demographics, terms, etc.

Merchant - Company that markets and sells goods or services online. Merchants establish affiliate programs to get consumers to purchase a product, register for a service, fill out a form, or visit a Web site.